Carson Kalin
Carson Kalin has been a member of the Committee since 1974. He currently serves as treasurer, handles publicity and advertising, coordinations ticket sales, and maintains the database for the Cattle Call Rodeo. Kalin is a Brawley native, graduated from Cal Poly San Luis Obispo, and owns and manages a farming operation. His enthusiasm for Brawley Cattle Call Rodeo began in 1956, when, at the age of five he worked as a runner for the first rodeo in Brawley. When asked about his long associate with Brawley’s rodeo, Kalin said, "Our rodeo brings lots of excitement to the whole community, and an opportunity for local clubs and organizations to participate. It’s just a great family event, and I’ve always been proud to be a part of it."
Curtis (Curt) Rutherford
Curt Rutherford, whose Uncle Ed Rutherford, was a founding member, carries on a family tradition as a member of the Rodeo Committee.
Curt’s assignment is producing the opening ceremony. The opening — or Grand Entry — is like a big production number in a Broadway show, with music, choreography on horseback, a stirring narration, brilliant colors, costumes and flags. Curt and his brother Tom are co-owners and managers of Rutherfords II, the family farming and ranching enterprise.
Stephen Phillip (Phil) Rutherford
Phil Rutherford is the son of Ed Rutherford. He owns Rutherford Ranches and continues a long-time partnership with Cotton Rosser and the Flying U Rodeo Co., the stock contractor for the rodeo.
Phil was born and raised in Brawley, earned a degree in agricultural business from the University of California, Davis, then served in the U.S. Army. After his military tour, Phil managed Randall Ranch in Newhall. In 1967, his dad and several partners, including movie star Roy Rogers, had purchased the ranch that provided livestock and other equipment to the movie industry.
In the mid-80s, Phil shut down Randall Ranch and returned to Brawley to help run the family businesses. When his father died in 1990, he became the owner-operator.
Don Alford
Don, manager of Altar Produce in Calexico, considers himself a jack-of-all-trades when it comes to working with the Rodeo Committee. He has a solid background in agriculture, horses and rodeo. At one time he competed as a saddle bronc and bareback rider.
Among Don’s assignments at Cattle Call rodeo is putting together the Wild Horse Race, an event in which several three-member teams try to catch, saddle and mount an untrained bronc then stay in the saddle until the horse reaches a designated area of the arena. The fast-paced event with a shotgun start signals the start of action at every rodeo performance.
Don was born and raised in nearby Blythe. He embarked on a career in agriculture in Imperial Valley after graduation from the University of San Diego with a business administration degree.
Larry Allen
Larry, owner of Del Norte Chevrolet-Kia, uses his skills in marketing and sales to raise money on behalf of the committee, primarily through sponsorships that come from the Imperial Valley business community.
Allen started in the automobile business as a service writer at a dealership. He was promoted to service manager, and ultimately entered the management track. Before moving to Brawley, Allen owned and operated dealerships in Arkansas and Los Angeles.
The Searcy, Ark, native has worked in several jobs and professions, including some top-secret work on behalf of the U.S. government.
Joanie Moore
Joanie has been a member of the Rodeo Committee since 1988 and is a former Cattle Call Queen and barrel racing competitor. She grew up in a horse-livestock environment in Imperial Valley where she helped out at the family ranch, became an expert horsewoman and entered horse shows and gymkhanas.
Joanie and her husband, Jeff, have been involved in junior, high school and college rodeo as well as the Professional Rodeo Cowboys Association (PRCA). They are in the cattle and farm management business.
Among Joanie s proudest achievements in connection with Cattle Call is the Mini Rodeo which takes place a few days prior to the main event. The crowd is made up of special people, including children and adults with special needs, as well as older people in delicate health. Local cowboys and cowgirls compete in rodeo events for the crowd.
Danny Williams
Williams primary assignment on the Rodeo Committee is liaison to the Professional Rodeo Cowboys Association (PRCA). He signs up the announcer and the specialty acts — clowns, barrelmen and the entertainers.
Danny Williams is a huge rodeo fan. He loves the excitement, the spectacle, the competition and he is captivated by the cowboys and cowgirls.
Danny tries to attend 15 or so rodeos every year. He knows everybody in pro rodeo, including world champions who earn hundreds of thousands of dollars each year, and circuit cowboys who simply make extra money at regional rodeos on weekends.
Williams, a Brawley native, is a seed salesman representing Gowan Seed.
Robin Williams
Robin, who joined the Rodeo Committee in 2003, oversees concessions and maintains a vigil on capital improvements. She is responsible for the insurance and concession contracts — all the vendors, from artwork to kettle corn. Robin works with other committee members and local agencies to undertake improvements at the arena and grounds.
She has lived all her life in Brawley. She is a graduate of Brawley High and attended Northern Arizona University.
